2009
Graduated with MA honours in History of Art from the University of Saint Andrews.
2010
Research Analyst at Reuters, Edinburgh. Key responsibilities: collation & analysis of business performance data of publicly traded companies.
2012
Marketing exec. at MacDougall's Auction House, London. Key responsibilities: Website content creation, writing copy & translation work for auction catalogues.
2014
Digital Marketing Manager at weather2. Key responsibilities: Marketing B2B services, Growing consumer site traffic to ~50K visitors per month.
2017
Co-creator, Head of digital, product and UX. Helped conceptualize, design, launch and market a category-defining ad tech SaaS platform. Key contributions include: Brand identity, UX Design & wireframing of platform, Creation of stylish new website, Planning and execution of an omni-channel customer aquisition program designed to spark rapid growth. WeatherAds now counts many of the world's largest brands and advertising agencies as its clients.
2022
Wearable health tech proof of concept. The goal of the Nurolight project was to test the level of market demand for a novel consumer wearable device. A microsite was built in Shopify, and high definition targeted traffic driven to the site's landing page via paid social. Dry conversion events were then recorded to validate the level of demand for such a product.
2022
Idax Software is a UK-based cybersecurity firm. Idax's biggest marketing challenge was generating awareness amongst key decision makers within their target sectors. To solve this challenge, a robust outbound marketing strategy was developed, at the heart of which was an email-first sales engagement and lead generation program. The goal of the program was to drive a large volume of high quality, qualified leads to idax's sales team CRM. These leads were then nurtured and converted to customers, enabling idax to rapidly expedite their revenue potential.
2023
Digital consultancy for technology startups and small businesses - concept.
